Whether you have just started off a cosmetic brand or been in the business for a long time, your product packaging is one of the decisive factors for potential customers to like your items. With similar product range, makeup brands face a cutthroat competition and it’s not easy to retain existing customers and acquire new ones. So while your product development team spends time and effort in coming up with better and innovative products, your packaging needs a consistent revamp as well. A customer looking for a bronzer or highlighter would surely be attracted towards a brand’s product that has been displayed in a dazzling box. So don’t ignore your product packaging as it plays a significant role in making an instant and lasting impression about your makeup products and brand. Here are the benefits of investing in your cosmetic boxes!
It helps you with Creating Brand Affinity
L’Oreal, Mac, Sephora and other top and trending cosmetic brands have earned a distinguished position in the niche by not just being invigorating with their product range. They have earned commendation and a distinctive identity through their custom packaging as well. A customer can indentify an eye shadow box for L’Oreal eye shadow pallet among many. This is the difference that you can make by investing in your product boxes. A Unique branding design with your logo and color scheme would assist you with creating brand affinity. Your lipstick boxes, mascara packaging, boxes for eyeliners and all other packaging would stand out with an inspiring artwork. This is likely to intrigue new shoppers into checking out what you are selling. Acquiring new customers would also be easier this way.
It will assist you with Building Rapport with Customers
Every business wants to have a loyal customer community. Investing in your product packaging and making it worth noticing would help you achieving your goal. Once you will be able to sell effectively through your kickass custom packaging, buyers will come back to your makeup brand for more. Thus you can build a lasting relationship with customers this way. Having interactive and engaging packaging would enable you to connect with more buyers. You can have your product benefits or striking details custom printed in an interesting manner so that an onlooker is inclined into knowing about your new lip gloss, big lash mascara or matte lipstick. Think about ways with which you can pique the interest of your potential customers through custom packaging.
Pitching a New Product Effectively
Being creative and different with your packaging would support you in effectively pitching your new product to the prospective buyers. If you are introducing a retro theme inspired matte lipstick range, having a compelling custom packaging for this product will lure customers into checking it out. You can use window boxes and catchy customizations to add appeal to your boxes for lipsticks. Naming your collection interestingly and highlighting it through packaging would grab instant attention of the customers. Make your packaging useful by listing details about the formulation of a cosmetic item, if you are offering cruelty free makeup range, have it printed prominently on your makeup boxes.
Cost Effective Branding and Marketing
Another perk of investing in your custom product packaging is that you can smartly utilize it for branding and marketing. Your packaging can help you with upselling and cross selling. You can give a sneak peek of similar items on your boxes for various products. For instance if you have four different ranges of eye shadows, have one liner about each printed on all the boxes. This would entice the buyers into having a look at all four of them. If you are about to launch a new product, it can be marketed through your packaging. For instance if a new kohl pencil is what you intend to bring to shelves, have it highlighted as new and better version launching soon printed on the existing packaging. You can similarly promote your sub brands and different products using packaging.
The key to getting effective custom packaging is adding value to it. Purposeful packaging tends to have a longer life. So think about how you can make your makeup boxes customer friendly and useful enough to not get thrown away.