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A Detail Guide About How to Create Packaging for Your Product

Author: Elizabeth Max

Packaging of a product is a necessary part of a product. It plays a vital role in the marketing process. It also gives a welcoming look to your product, and customers prefer a product with attractive packaging. But the process of designing and making good packaging is not so easy. It involves many steps and a workforce that performs their duties to do this task. Here are the things which you need to know about how to create packaging of a product.

The whole process mainly focuses on two things. Which are:

  • Production of Packaging
  • Designing of Packaging

Furthermore, several sub-steps under these two provide a discourse analysis of the whole phenomena. By checking out the details, anyone can understand this process very easily.

1: Production of Packaging:

i) Understand Your Product:

The first thing you need to do to create good packaging for your product is to understand your product. That means understanding the product type, product size, and product shelf life. This thing helps you to opt the best suitable design for your product.

ii) Choose Suitable Material:

Any packaging material cannot be ideal for any product. Every product has specific requirements for packaging material, which are necessary to be fulfilled. For example, the packaging should be of food-grade material for food items, helping preserve the food for a longer period.

In contrast, the packaging of glass product demands an extra support to protect the products from damage. Select the material which suits your product and then follow the further steps.

iii) Think About Environment:

Packaging has a direct linkage with the environment. Every day, billions of products are being produced globally, including billions of packaging, which contributes to pollution. Every packaging material is not suitable for the environment. For example, typical packaging takes up to 1000 years to be decomposed, which is not ideal for the environment. It disturbs the eco-system, causes global warming, and causes many diseases. Choose a packaging material for your product, which suits your product and is suitable for the environment.

iv) Make It Cost Efficient:

Try to make it cost-efficient because if the cost of packaging will increase, the final product's price will increase automatically. It can push you out of the competition.

a) Select Compact Design:

A compact design that uses less material will be a suitable option. It uses less material, which cuts the product's cost, and it also gives a smarter look to packaging, which many customers like.

b) Select Permanent Supplier:

Selecting a permanent supplier for a longer period is also very helpful because it shows your loyalty to your product's packaging supplier. Most of the companies give special discounts to their loyal customers.

v) Observe the Competitors:

Deeply observe your competitors; that which material they are using? And what's the customer's response towards it. It helps to prepare a well-balanced plan which can lead you a step ahead of your competitors.

vi) Select a Design:

Once you are done with the selection of packaging material, you need to select a compact design that suits your product, gives it a pleasant look, and protects it from damage.

vii) Check Legal Connotations:

Check all the legal connotations, follow the FDA guidelines for the packaging. It will help you to avoid any legal issues and will ensure your credibility in the market.

2) Designing of Packaging:

A product's packaging is incomplete without an eye-catchy design. Several things need to be considered while designing packaging.

i) Keep It Handy:

We live in a smart world, and now people prefer smart products with smart designs that use less space, have lightweight, and are attractive at the same time. Avoid bulky designs that use extra packaging material and increases the cost.

ii) Make It Pleasant:

The packaging design should be pleasant to attract the masses and introduce itself to the customer from the shelves. The use of different colors, font sizes, and illustrations is the best way to do so.

iii) Packaging Should Communicate with Customers:

The packaging design should be good enough to communicate with the customer by telling its features to the customers. Product benefits should be mentioned on the packaging. By reading them, customers can understand the product. A picture guide to elaborate on the product use can also be very useful.

Recipes on the food products packaging are also beneficial to attract the customers. Different companies use this technique to boost their food product sales.

iv) Consider Advertisement's Perspective:

A packaging design is essential from the advertisement point of view. You need to bring more potential customers for your product, and advertisement is the tool for this job. To check the advertisement perspective, you need to ensure several elements like:

a) Product Name:

Mention the product name in a bigger font so it can be readable from a distance. Different companies mention product names on both sides, but saying it on a single side is also enough to introduce your product.

b) Mention the Brand:

Provide the advertiser's identity. Otherwise, it will be considered a propaganda campaign. Different elements are used to tell about the advertiser. Those elements are:

  • Logo
  • Tag Line
  • Color of packaging

c) Show Your Product's Superiority:

Your product should be one step ahead of its competitors, and the packaging should highlight that one step. It is called the product's USP (Unique Selling Point).

d) Check Complexity:

The design for your product packaging should not be complicated so that the customers can remember it easily. Different theories suggest that retention is essential for developing interest and a call to action. So, do not make it complicated. Make it simple and easily retainable.

It also includes the use of easy language, which is easily understandable by the masses. If the language written on the packaging will be difficult or consist of jargon (specialized terms about something), so it will do no good for your product.

v) Avoid Controversies:

Do not be a part of any controversy by prompting some community or group of people's emotions. It damages your product's integrity in the market. Closely look at cultural and religious factors that can cause you damage.

vi) Identify the Targeted Audience:

The targeted audience needs to be identified before selecting a packaging design. The audience is categorized on the basics of:

  • Age Group
  • Gender

Priorities for designs change with age. A man in his 60's will choose a different design from the man in his 30's. Other than that, the color selection of women is pretty impressive than men. These elements should be considered while selecting a good design.

vii) Allocate Budget and Observe the Results:

Once you are done with packaging material and design, you need to allocate the budget to this task. Once your final product comes to the market, after issuing the budget, thoroughly observe the customer's response to it. Decide the further strategy based on the customers' response.

Conclusion:

A beginner can get a better understanding of the process of packaging production. Slight changes can be made according to the customer's needs and the client's budget. By following these steps, it will be easy to decide the material and design for packaging production. Furthermore, it will help boost your business and create a good image in the customer's minds.