Retail ready packaging is a type of product packaging designed and tailored to make it as easy as possible for the customer to purchase.
The ultimate goal of this kind of packaging is to provide an aesthetically pleasing and functional package that gives a complete experience to consumers with boosted sales.
What is Retail Ready Packaging (RRP)?
Basically, the retail ready packaging definition refers to the designed packaging used to display products in stores. Retailers may be required to follow definite specifications, likely dimensions, and shape, and that is why you must design it considerately.
We will now look at a few primary points that make it one of their kind, which are as follows:
- It helps store workers to identify the products from a distance and organize them properly
- It is pretty easy to open without damaging the product
- It needs less handling, which means that stores can replenish supplies without any hassle and have easily accessible products on their shelves
- It is retail ready so consumers can easily identify and take it off the rack without any disruption
- It is also sustainable so customers can easily dispose of them or recycle them
You must be thinking about why we need to consider these retail ready packaging elements. It is quite crucial to distinguish your RRP from the eCommerce boxes if your brand offers both.
You need to have functional boxes as it is your customer’s first meeting with your product, and they must be able to grab their attention. As a result, it might lead to customer retention if performed successfully.
Shoppers these days are often overwhelmed by the sheer number of products on shelves, and as a result, it can be challenging to find exactly what they want. Retail packaging is a way to do so as it acts as a tool to lure your potential customers in.
Retail Ready Packaging Guidelines for Your Products
We will now learn how to package your retail products. You must take many factors into consideration to get the right option for your items.
Every product is different from one another and exists in different sizes and shapes. You must keep the cost affordable while ensuring an outstanding level of protection and aesthetics to promote your brand.
You have to keep structural engineering in mind for your products. In this process, you have to plan the packaging styles, its size, and how it will look in the end. You must verify if your packaging needs something extra, such as inserts or add-ons.
You must classify the elements to determine the basic expenses and requirements for your custom retail packaging. Now incorporate these defined elements into structural engineering.
It is vital to think about the size you want for your packaging, along with its weight. Also, decide where it will be showcased so you can design it accordingly.
Now comes the time to think about the impact your product packaging will make on the market. Think about how you can tell your brand story through it, and you can customize it correspondingly.
Furthermore, do not forget the sustainability part as you can play a role for the environment too with these boxes. You can opt for Kraft or corrugated boxes to have the ultimate eco-friendly experience.
You can also acquire sustainable finishing options, such as water-based laminations and AQ coating, to make the entire experience organic.
Keep all of the aforementioned benefits of retail ready packaging in mind to give a memorable experience to the customers.
Factors to Consider while Designing Retail Ready Packaging?
To stand out from all those other packages and get your product noticed, you need something cleverly designed with strong visuals combined with an easy-to-open packaging system. RRP designs are all about constructing interest appropriately.
As mentioned before, you have to figure out how to put your products differently on the shelf from your competitors. First, find your target market and how your packaging will have an impact on them.
Premium Unboxing Experience: Ask yourself if they want a standard style or if they are looking for a premium experience with a luxurious unboxing feel. Please do not forget to keep durability in mind while designing your retail boxes because you do not want ruined boxes shipped to your customers.
As a designer, you need to keep in mind the user experience. Meaning having all elements included early on can help create an immersive design for your audience.
Pricing: A consideration for designing is pricing. What needs to be taken into account when designing the package? Is it affordable for your customer and within budgeting constraints of your project’s financial goal?
Embellishing Artwork: Artwork and design are essential to the success of any company at a competitive edge. Make it clear in your artwork so that customers know they are getting an affordable product with all their needs fulfilled.
Hire Expert Services: A packaging expert can help in tailoring your package design process and saving money without compromising on quality.
The retail experience is one that many people are looking forward to. As the world moves away from a pandemic, stores will be nostalgic for consumers and those who have not experienced them lately.
In the Summary
With the advent of online shopping, e-commerce has taken first place in today’s retail world. However, brick-and-mortar stores will soon play an important role as well, with pandemic distrust growing within society.
It is important for retailers to stay competitive in today’s market. Retailers can do this by working with packaging experts to ensure their products are aesthetically pleasing and cost-efficient, appealing to the consumer’s eye.
Packaging is a powerful tool to communicate with your brand. The package journey starts with your customer. What are they looking for? Think about the look and feel of the packaging you want to present and what information is most important on it, and how that will be displayed so customers can easily find them.
Do not forget to leave your comments below. Thanks for reading!
Must Read More:
Top 9 Things That You Should Check in Retail Packaging
