Everyone loves chocolates. These chocolate lovers give immense importance to the packaging, and packaging doesn’t mean just ordinary wrapping but the actual packaging, which comes in different designs. The material used in packaging also makes a difference.
Quality material enhances the product’s value. Different companies use simple packaging, but brands have set new standards for the packaging in recent times. They have specialized designers’ teams that work days and nights to bring some new attractive packaging ideas.
The chocolate industry produces millions of tons of chocolate each year that generates billions of dollars in business. Packaging plays a vital role in this billion-dollar industry, so let’s find out the best packaging for chocolate products.
Essentials for the Best Chocolate Packaging:
i) Good Quality Material:
Material for chocolates’ packaging should be of good quality, which could protect the chocolate from environmental factors like moisture, fungus, and others. Good quality packaging also increases the life of the product and can be stored for a longer time.
Often it has been seen that people judge a product through its packaging material. So, use of quality material will increase the credibility of the chocolate brand, which is directly linked to brand loyalty and sales.
iii) Bio-Degrade:
The packaging material should be bio-degradable, which is suitable for the environment. Indecomposable materials cause pollution and affect the environment, which is a severe threat to the world.
Read More: Eco-Friendly Packaging Materials: Sustainable Alternatives For Your Business Needs
Plastic, metal, paper, and cardboard packaging is recyclable or biodegradable, so it will not burden the environment. In comparison, normal wrappers life is up to 1000 years, which is dangerous for the environment.
iii) Cost Efficient:
It should be cost-efficient so that everyone can afford it. The cost of the packaging is directly linked with the price of the product. If the cost of the packaging increases, the cost of the product will increase automatically.
iv) Good Design:
Design of packaging reaches the customer before the actual product. Good design attracts more people and persuades them to buy the product. Chocolates are often given as a gift, through which people express their emotions to their loved ones, so the design should meet the customers’ needs.
10 Ideas for Best Chocolate Packaging Designs:
i) Bar Design:
A simple bar shape design is being used by most of the chocolate brands. They use normal card boxes, and after packaging the chocolate in foil paper, they put it into these boxes. This packaging design uses eco-friendly material and fulfills the customers’ needs.
ii) Heart Shape Design:
Chocolates are often given as a gift. It is one of the best ways to show love and affection to someone close to you. These heart shapes are often made with transparent material and decorated with colorful stickers and font sizes or pictures. Many brands are commonly using this design, and it can be easily found in stores.
iii) Mistry Box Design:
Mistry boxes are always very effective in grabbing attention. These boxes come with multi-layered wraps and twists, which gives a pleasant unboxing experience to the customer.
Other than this, different surprises are kept in these boxes like gifts, discount vouchers, tickets, etc. It also helps retain the brand name in the customer’s mind, which is a plus point for the company.
iv) Special Shape Design:
Special shape designs are also beneficial to attract the audience. Children love chocolates, and they also do love superheroes and toys. Toy shape packaging or the shape which represents superheroes will be the best way to attract the children.
On special events like Chrisms and others, special-shape packaging increases, and people have a special attachment with some signs like moon or star, etc.
v) Traditional Design:
This design refers to the traditions of the targeted market. Cultural and religious factors play a prominent role in this packaging design. Companies start special editions for these kinds, like to pay tribute to national heroes, some specific person or some special event.
In world cups, companies use chocolate packaging with player’s pictures or the achievers, which is a common practice.
vi) Kraft Design:
Kraft design is used for the organic packaging. Kraft designs are punched, engraved, or printed on the packaging. It gives packaging a versatile look. Bio-degradable material is used for this design. It gives a unique look to a chocolate product, and the customer likes it.
vii) Art Work Design:
In this packaging design, abstract art design, portraits, or special calligraphy gives a unique and aesthetic look. The fusion of abstract colors and calligraphy give a perfect blend to make packaging more attractive.
viii) Gift Box Design:
It is similar to a special shape design, but it is used to show luxury. Like special gift boxes are designed, which contains different kinds of chocolates and gifts which can be given to anyone. Readymade chocolate baskets, and gift packs are the example of this design.
Usually, these boxes or buckets are little expensive than the ordinary packaging. But these are specially designed for a limited audience.
ix) 3D Design:
3d printing technique can be used for the packaging. It will give a unique look to the product and will engage more people.
3D pictures are printed over the packaging that gives an eye-catchy look to the packaging. Different 3D software applications are in the market which helps to do this quickly and effectively.
These days the trend of 3D designs is very popular in market and 3D designs are used from shaping the packaging box to printing it.
x) Organic Design:
Organic material like card boxes or paper wrapping is used for this design. It is kept simple, and all the necessary information about the product is mentioned on its box, but it does not include any gimmicks, props, and extra colors. The specific group likes this kind of design.
Conclusion:
To make your chocolate product superior, you should choose quality packaging for your product. It will help to create brand loyalty and will boost your product sales. Wisely choose the material for packaging which meets all the essentials of the best chocolate packaging.
It would help if you also considered checking the packaging strategy of your rivals in the market. It will help to determine the trend and customer’s behavior. Choose a design that truly represents your product. It should not just be a piece of art but a complete package of both design and material that meets your product’s demand.
