One of the essential functions that packaging plays is to secure products during delivery and right up to the moment the consumer when opens the box. If the product is faulty after the consumer receives it, the image of your business will also be damaged, and you will certainly either have to repair the product or refund their money. Make a packaging design that is easy to open, and the packaging style should make it easier to separate the product from the box, as this provides a great consumer experience.
Another practical function that packaging plays is to help customers distinguish products. Packaging can provide sufficient detail through text, photographs, and other means of communication, so consumers can easily evaluate what is in the box. Differences in packaging, such as color, can also be useful for denoting various product types within a single brand.
Packaging that incorporates advertising features, such as icons, brand colors, and fonts, will also help consumers recognize the brand that produces the product. It will also help new consumers get familiar with the company and increase brand recognition. The packaging is a useful tool for market recognition and can also complement the business’s brand personality. Your packaging also has a key role in improving revenue by retaining regular customers and engaging with potential customers. Kraft packaging is a handy option because it only protects the products and helps in the marketing process.
What Is Kraft Packaging?
Kraft packaging is made from Kraft papers, which is a recyclable material. Kraft packaging is the best option for food packaging. They are constructed in a range of shapes and sizes with durable materials. These boxes usually come with handles to ease the transport of food. These Kraft packaging are preferred for cakes, pastries, dessert packaging, and more for bakeries.
Apart from its superior strength, it is eco-friendly, and it naturally degrades after a few weeks, decomposing much like leaves that come off a tree. It leaves a little effect on the climate, but nobody wants to wait too long. Kraft packaging is recyclable and can be used for new packaging.
1) By Attracting Customers:
When customers see a range of product options either in the supermarket or online, the key factor in their decision-making is product packaging. When selecting which product to remove from the shelf and consider buying, customers have no knowledge to get away from other than packaging unless they have done the previous testing. Many consumers would prefer a packaged product that will attract their eyes. In reality, the majority of customers have purchased the product since its packaging has caught their eye on the store shelf, demonstrating the value of the package design that helps your product stand out from the competition.
Kraft packaging attracts customers because it gives a versatile look to your product. It highlights the product features on the packaging, which educate the customers about the products. It is easy to print and easy to mold, so you can transform it to your desired shape, which makes it more attractive for the customers.
Kraft packaging is chemical-free, which makes it the best choice for food products. It does not change the food taste and helps to maintain the freshness. Because of this reason, you will see Kraft packaging at every food stall these days.
2) Ensuring Sustainability:
In recent years, the world has seen severe environmental issues like floods, droughts, and extreme weather. The floods and droughts have caused many casualties and food crises, which is alarming for the world. By seeing these effects, the world has unanimously agreed at the point of a sustainable future. To ensure a sustainable future, we need to minimize the waste materials, which are disturbing the nature circle. The packaging of different products plays a vital role in increasing the pollution around us. Most of these packagings are not recyclable and are not biodegradable, which piles up at landfilled sites. This waste is burnt, which causes smog and other breath diseases.
But the Kraft packaging solves this problem. It is bio-degradable and becomes a part of the soil after being disposed-off. It does not need to be burnt, so it also helps to reduce the air-pollution that ensures the good health of the inhabitants of the area. Because of sustainability, Kraft packaging has become trendy, and the demand for Kraft packaging is increasing day by day.
3) By Creating Brand Image:
The packaging has an impact on revenue because it affects people’s perception of the products. One analysis by researchers at the University of Twente in the Netherlands found that packaging color plays a significant role in creating a good perception of a product in the customer’s mind. Another research, published by Frontiers in Psychology, looked at how the advertising of snack items affected children’s perception of the flavor of the products and found evidence that the product’s marketing through packaging has a significant impact on customer’s cognition.
Kraft packaging is the best option to create a good image of your brand and products on individuals’ minds by answering their queries about the packaging problems. As Kraft packaging is made from sustainable material, so it gives a modern look to your product. It highlights that your brand thinks about the future and playing its part in saving the environment.
Using Kraft packaging, you can make your brand superior to others as it is becoming trendy, so businesses are adopting Kraft packaging as their first choice. If you are looking forward to enhancing your business in the future, you should use Kraft packaging for your products.
4) By Promotion:
One of the primary purposes of packaging is to promote the brand. Kraft packaging does this job perfectly. Kraft packaging gives you the option of customized designing and printing that helps the brand to establish its brand name. Kraft paper is easy to mold, so you can make unique and attractive shapes for packaging that will grab the customers’ attention.
Customized printing helps you to promote your brand. You can print the logo, tagline, or slogan of your brand, which will help the customers remember your brand or product that is important for the business’s success.
Packaging helps to promote your brand because it plays a vital role in the advertising campaign. An effective advertising campaign contains several prominent factors in the printing.
Which are:
- Company Logo
- Product Information
- Slogan
- Taglines
- Company’s Color
By using these elements, it becomes effortless for the company to convey its message. It helps to establish the brand identity in the market. Let’s find how to create an effective Kraft packaging that will help you boost the brand’s sales.
How to Create Effective Kraft Packaging?
a) Understand the Audience:
To create adequate Kraft packaging, you should understand your target audience. It helps to make an effective brand strategy to grab the audience’s attention. For the younger age group, exciting pictures and illustrations are printed on the Kraft packaging. These pictures can be of their favorite hero or some animated character.
For the older age group, the packaging is kept practical, and extra frills are not added. The older people believe in the practicality and usability of Kraft packaging. Females consider good looks and sharp colors for Kraft packaging, while men like plain designs for the packaging.
b) Understand the Brand’s Promise:
The brand promise is necessary to be highlighted. It helps you to connect with your customers. These promises help to create brand loyalty, which is important for a brand. If your company’s promise is to bring versatile designs, so Kraft packaging should complement it. And if the brand promise is to provide eco-friendly packaging, so packaging should second this thought.
Mostly, companies promise the packaging durability and reliability to the customer to gain the customer’s trust. It is very useful for online businesses where customers place online orders and products are shipped across the globe. Packaging companies and delivery services take this point in their consideration to maximize their profits.
c) Be Creative:
You need to be creative in designing Kraft Packaging. Creative designs help to attract customers because it triggers their consciousness. This uniqueness helps to boost sales because customer demands unique and attractive packaging. The packaging design reflects the product quality, and choosing a good Kraft packaging design will enhance the product’s value.
d) Promote Your Efforts:
Just creating good packaging is not enough; you need to promote it. This promotion helps you to create brand awareness in the market. This brand awareness leads you to boost sales of the company.
Different platforms are very useful to promote the packaging. Social media is the best tool in this regard. These days, everyone uses social media and avoids traditional media, so just sharing pictures of the packaging on the company’s social media accounts will do the job.
e) Legal Perspective:
If your product lives on the shelf, there are a few best practices to consider, as well as some strict guidelines that your packaging style cannot abide by.
Warnings such as small bits, choke risks, and other precautionary notices should be the first thing discussed when designing Kraft packaging. Barcodes, lists of ingredients, and dietary details are also provided by legislation for certain food products.
