Customers of the digital era prefer shopping from online stores. It is easy, saves time, and has become entirely secure as well. Over the past few years, the e-commerce industry has bloomed, and there comes cutthroat competition with which every brand is struggling to acquire new customers and pleasing the existing ones.
Product packaging for online brands is of immense importance. First of all, since a business has only virtually communicated with the customers, boxes for products are an opportunity to woo the buyers and leave a lasting impression about the brand. For new online startups, they are branding through packaging counts. It can make or break a business' perception.
Secondly, the quality of the product gets affected if your packaging is not up to the mark. Shipping over a long distance can take a toll on an item's texture, especially the fragile ones. So here are the essential dos and don'ts of custom packaging for online stores!
Do Make your Packaging Design Stand Out
If you want your shoppers to remember your business details and come back for more:
Design inspiration can be taken from brands that have used the coolest and kickass packaging templates to sell and market their products. Make sure you don't copy anyone else' idea or design, be original, even if it's a simple box design but complements your product explicitly well, go for it. Ask your printer to provide you custom design options after discussing your requirements and preferences.
Get a few samples printed and see which one looks the best. You can further make changes to the font, images, or color scheme.
Don't go for Cheap Printing Material
When you are looking for wholesale printing solutions, you will come across unbelievably cheap options. Many printers would use the low-quality stock for packaging boxes. Your products have to get shipped to customers, so your custom boxes' material ought to be enduring.
Look out for reasonably priced packaging services, go through the material options and pick one that will support your products and can be customized to desired specifications. Kraft and cardboard are the popular stock selection for custom boxes; you can check the variations and features of both before making a preference. Cardboard is a better option for resilience, but kraft is lightweight, so evaluate your options and think which one should be chosen.
Do Mention Product Details
Whether you are selling leather goods, apparel, accessories, home décor items, or any other product, it is essential to give customers detailed information through packaging. Your buyers are not there at the store to ask you questions, so put yourself in their shoes and think about all the possible queries and concerns they might have.
Have instructions, caution tips, and all other details printed on your custom packaging, so a consumer doesn't have to call you for a question. You should also tell your shipping vendor to write essential cautions like "if the seal is open, don't accept the parcel." It would ensure the safe delivery of your products to the customers.
Don't go Overboard with Marketing
Your packaging is the most effective tool that you can utilize to market your other products. However, make sure that you don't go overboard with your marketing efforts and end up annoying a customer. A catalog can be sent within your packaging box to tell the buyers about your upcoming collection.
Don't use additional marketing materials with your custom box packaging. Focus more on creating a delightful service experience through your product packaging and service. If you have promised delivery within 3-5 working days, ensure that the product is delivered according to the mentioned timeline. Make a post-sale phone call to check if a customer has received the order and is contented with your service.
Use your social media to gather feedback about your online store and take an opinion on your product packaging so it can be improved according to your potential shoppers' ideas. Do look out for latest e-commerce packaging developments to know what' new and trending!